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TOPSPIN COMMUNICATIONS

Strategic PR & Marketing for B2B Tech Companies

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Our Services

With more than 25 years of strategic and tactical communications experience, we deliver results-driven services tailored for B2B technology companies. Our expertise spans a wide range of industries, with a sharp focus on Healthcare IT, Enterprise IT, Cloud Computing, Biotech, Medical Devices, and Cybersecurity.

Public Relations

At TopSpin, we believe PR is one of the most powerful and most underutilized tools available to technology companies. We help clients shape and sharpen their corporate and product positioning, transforming key messages into compelling communications that drive visibility, credibility, and market impact. For over 20 years, we've partnered with both market leaders and ambitious startups across a range of technology sectors.

Lead Generation

We have extensive lead generation experience over a wide range of marketing activities. Our highly effective Turnkey Email Marketing Program can produce Web traffic and qualified leads to your site and landing pages from decision makers and influencers for your products and services. In most cases, these will be your Lowest Cost Per Lead!

Marketing Communication

Whether serving as your outsourced marketing department or collaborating with your internal team, TopSpin helps craft and execute strategic messaging that sets you apart from the competition. We tailor each message to resonate with specific audiences and deliver it through the right channels and partners to maximize impact and ensure the most efficient use of your marketing budget.

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Why Do Clients Choose Us?

Image

At TopSpin, we understand that perception can be just as powerful as reality.
Your company’s image should authentically reflect its mission, vision, and culture—inside and out.

Credibility

Your positioning and messaging must be compelling, credible, and able to withstand the scrutiny of industry analysts, the media, customers, and the public.
Independent recognition and validation of your company and products by trusted third parties can significantly enhance brand reputation, increase Earned Media—and drive shareholder value.

Visibility

We bring the media relations expertise, industry contacts, tools, and proven processes needed to effectively deliver your message to key influencers.
Consistent communication and long-term relationship building are what drive lasting results.

The TopSpin Difference

At TopSpin Communications, we understand the technologies, industries, markets, channels, and media that drive B2B success.
We’ve led the launch of more than 300 products, and our comprehensive PR programs have helped clients earn over 70 industry awards and secure thousands of media placements in dozens of top-tier publications and vertical trade media.

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Key Technology Focus Areas

Enterprise Healthcare IT, Cloud Computing, Enterprise IT, SaaS, Biotech, Clinical Applications, Medical Devices, Mobile Devices & Applications, Cybersecurity, HIPAA Security & Privacy.

Topspin Associates & Partners

TopSpin Communications is a Phoenix, AZ-based PR & Marketing Agency providing services and counsel to technology companies. Its Founder & President Joe Waldygo has 25+ years experience working with technology market leaders, small and medium-sized companies.

International Experience

Topspin helps international companies break through in the U.S. market, blending insight into cross-cultural values, messaging, and business norms. We bridge global perspectives with local relevance to drive brand awareness and growth.

Knowledge & Experience

TopSpin stands apart from other agencies through its deep understanding of complex technologies and ability to translate that insight into powerful, original messaging. We identify key differentiators and craft compelling positioning that resonates with target audiences and drives market impact.